Adding value to products and services sold to consumers in households for personal or family use is known as

• A. Retailing
• B. Wholesaling
• C. Distribution
• D. Merchandising

Answer: (A)

Retailing is the activity of selling goods and services to the final consumer for personal or household use. It covers delivering value directly to shoppers through convenient access, a suitable product assortment, fair pricing, customer service, and a smooth checkout, whether in stores, online, or through other buying channels. This matches the description of selling to households for personal use, which is exactly what retailers do as the last step in the distribution chain.

Wholesaling targets other businesses for resale, not end consumers. Distribution focuses on moving products through channels rather than on the consumer buying experience. Merchandising deals with presenting and promoting products to boost sales, a component of retailing but not the broad activity of selling to households for personal use.