Advertising is a ____ form of mass communication.

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Multiple Choice

Advertising is a ____ form of mass communication.

Explanation:
Advertising relies on paid media to reach a broad audience. It involves paying to place messages across channels like TV, radio, print, and online, so the exposure is purchased rather than earned or owned. Earned media refers to publicity gained through press coverage or word-of-mouth without payment, while owned media are channels a company controls, such as its website or brand pages. The idea of “free” isn’t a standard way to describe how advertising works, since the core aspect is the paid placement. So this is best described as a paid form of mass communication.

Advertising relies on paid media to reach a broad audience. It involves paying to place messages across channels like TV, radio, print, and online, so the exposure is purchased rather than earned or owned. Earned media refers to publicity gained through press coverage or word-of-mouth without payment, while owned media are channels a company controls, such as its website or brand pages. The idea of “free” isn’t a standard way to describe how advertising works, since the core aspect is the paid placement. So this is best described as a paid form of mass communication.

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