Direct store delivery works well for retailers that have which of the following characteristics?

• A. Have only a few outlets
• B. Sell perishable goods
• C. Like to be the last to sell the latest products
• D. Use extensive promotional campaigns

Answer: (A)

Direct store delivery means the manufacturer ships products straight to each store, skipping the retailer’s central distribution center. This setup is most practical when a retailer has only a few outlets because the vendor can devote attention to stocking and merchandising those locations, ensuring good shelf presence and timely replenishment without the logistics burden of serving many stores. When outlets are numerous, delivering directly to every location becomes costly and complex, making centralized distribution a more scalable choice. Perishables can benefit from frequent restocking, but the defining factor here is the small number of stores, which makes direct deliveries efficient and manageable.