Distribution intensity is defined as the number of channel members used at each level of the marketing channel. True or False?

• A. True
• B. False
• C. Not defined
• D. Irrelevant

Answer: (A)

Distribution intensity is about how many channel members are used at each level of the marketing channel to distribute a product. Because it directly describes the extent of market coverage through intermediaries, the statement is true. This concept underpins strategies like intensive distribution (placing the product in as many outlets as possible), selective distribution (a moderate number of outlets), and exclusive distribution (very few outlets, often to maintain prestige or control). The idea isn’t undefined or irrelevant—the number of channel members at each level is a defining part of how a product is distributed, shaping reach, control, and costs.