During the early stages of a product's life cycle, ______ advertising should be used in order to create and build brand awareness.

• A. Comparative
• B. Persuasive
• C. Informational
• D. Reminder

Answer: (C)

During the introductory phase, people haven’t yet learned what the product is or why it matters to them. Informational advertising focuses on explaining the product’s features, uses, benefits, and how it solves a problem. This helps create understanding and awareness, laying a foundation so consumers know what the product is and what it can do for them. Once awareness is established, brands can shift to more persuasive messages, compare against competitors, or remind people about the product. So for building brand awareness early on, informing the audience about the product is the most effective approach.