Franchisees operate outlets in accordance with procedures prescribed by whom?

• A. The franchisor
• B. Franchisees
• C. Customers
• D. Suppliers

Answer: (A)

Standardization across all franchise outlets is driven by the system created and enforced by the franchisor. The franchisor develops the business format and a detailed operations manual that outlines every standard procedure—how products are prepared, how service is delivered, pricing, store layout, supplier rules, and training requirements. This framework ensures a consistent brand experience and quality that customers recognize no matter which location they visit. While customers demand and suppliers provide inputs, they do not set the operating procedures. Franchisees implement the prescribed system to maintain uniformity, so the procedures come from the franchisor.