Global marketing strategies include identification of the target markets and ______.

• A. Identification of the target markets and standardization of costs.
• B. Developing and implementing the marketing mix.
• C. Identifying competition and pricing only.
• D. Hiring local staff and legal compliance.

Answer: (B)

Global marketing strategies begin with identifying the target markets and then shaping how to reach them through a coordinated plan—the marketing mix. This mix covers what you offer (product), how you price it, how you distribute it (place), and how you promote it across different markets. In a global context, the goal is to develop and implement this combination in a way that meets local needs while leveraging global strengths, which often involves deciding where to standardize and where to adapt each element. That broader, integrated approach is why developing and implementing the marketing mix is the best fit. The other options focus on only one aspect or on operational details, and they don’t capture the complete strategic sequence.