If a laundry soap manufacturer introduces a single-use package in a developing country while selling only bulk sizes in the home country, which global product strategy is being used?

• A. Global standardization
• B. Localization
• C. Totally new product or service
• D. Minor adaptations

Answer: (C)

This shows launching a new product form for a specific market. By introducing a single-use package in the developing country while continuing to sell only bulk sizes at home, the company is creating a product offering that didn’t exist in that market before. It’s not simply pushing the same product everywhere (global standardization), nor is it just making small changes to fit local preferences (minor adaptations). It’s adding a distinctly new product concept—a new packaging format—that targets the developing country’s needs, making it a totally new product or service in that market.