Impressions are the number of times an ad is shown.

• A. False
• B. It includes clicks
• C. It includes conversions
• D. True

Answer: (D)

Impressions measure how many times an ad is shown to users. This metric counts each display of the ad, regardless of whether anyone notices it or interacts with it. It’s a visibility measure, separate from actions taken by users.

Clicks are about engagement—when a user clicks the ad to learn more or visit a site. Conversions are outcomes after that engagement—like making a purchase or signing up. Because these are distinct actions, impressions do not include clicks or conversions.

So the statement is true: impressions are the number of times an ad is shown. For example, an ad served 500 times yields 500 impressions, even if no one clicks, and even if only a subset eventually converts.