In a direct marketing channel, products are sold by a manufacturer to a consumer without going through a retailer.

• A. Indirect
• B. Direct
• C. Hybrid
• D. Wholesale

Answer: (B)

Direct-to-consumer distribution means the manufacturer sells products straight to the end user, with no retail middleman involved. This setup gives tighter control over branding, pricing, and customer data, and it often requires handling fulfillment and customer service in-house. The emphasis is on moving the product from producer to consumer without passing through retailers or wholesalers.

Indirect distribution would involve retailers or wholesalers as intermediaries, which is not the case here. A hybrid approach uses both direct and indirect channels, which isn’t described in this scenario. Wholesale refers to selling in bulk to retailers or other businesses rather than directly to consumers.