In the ad campaign planning process, which step involves measuring the effects of the campaign and using results to inform future actions?

• A. Identify target audience
• B. Convey the message
• C. Assess impact
• D. Create advertisements

Answer: (C)

Evaluating how a campaign performed and using what you learn to shape next steps is the key idea here. After running the ads, you measure outcomes—such as reach, engagement, conversions, and ROI—and analyze what worked and what didn’t. Those insights tell you how to adjust targeting, budget, timing, and creative in future campaigns, creating a feedback loop that improves results over time. The other steps focus on who you’re reaching (target audience), what message you deliver (convey the message), or how you produce the ads (create advertisements), but they don’t involve measuring impact and feeding those findings back into planning.