Manufacturers sell their products to which type of intermediary who resells to retailers?

• A. Warehouses and Stores
• B. Factories
• C. Advertising agencies
• D. Wholesalers

Answer: (D)

Distribution channels and the role of intermediaries in moving products from manufacturers to retailers. Manufacturers sell to a middleman who resells to retailers, not to consumers directly. This intermediary, a wholesaler, buys in bulk from producers and then distributes to retailers, helping to bridge the gap between production and the shelves. Wholesalers often handle storage, credit, and assortment, making it easier for retailers to stock a wide range of products without negotiating individually with many manufacturers. In the typical path, you have Manufacturer → Wholesaler → Retailer → Consumer, though some products may go direct or through other routes. Warehouses and stores are facilities rather than intermediaries who resell; advertising agencies don’t handle physical goods; factories are producers, not resellers.