Pepsi and other soda companies almost always try to get their products into as many different outlets as possible. What is the name of this type of distribution strategy?

• A. Selective Distribution
• B. Intensive Distribution
• C. Exclusive Distribution
• D. Digital Distribution

Answer: (B)

This question is about distributing products through as many outlets as possible to maximize reach. Intensive distribution is a strategy that places the product in as many retail locations as possible—grocery stores, convenience stores, gas stations, vending machines, and more—to ensure it is readily available and easy to buy. The goal is high market coverage and convenience, so shoppers can find the product wherever they shop, which is especially important for fast-moving consumer goods like sodas.

Why the other options don’t fit: selective distribution uses a limited number of retailers to control brand image and pricing; exclusive distribution confines the product to a very small number of outlets, often to create prestige or strong relationships; digital distribution focuses on selling through online channels, which doesn’t by itself describe saturating physical store outlets. So the approach described is intensive distribution.