Prestige products are described as which?

• A. Low-cost impulse items
• B. Costly and convey status and exclusivity
• C. Low-cost everyday items
• D. Highly substitutable items

Answer: (B)

Prestige products are items priced and marketed to signal status and exclusivity. The idea is that the price and the brand’s aura communicate quality, rarity, and social standing, so buyers purchase them as much for what they represent as for their function. These products typically use premium materials, craftsmanship, limited availability, and a strong brand heritage to create aspirational appeal. That’s why this description fits best: they are costly and convey status and exclusivity. The other options describe low-cost or everyday items, or substitutes, which don’t capture the exclusive, status-symbol aspect of prestige goods.