Puffery is illegal in advertising.

• A. True
• B. False
• C. Sometimes
• D. Not allowed in all contexts

Answer: (B)

Puffery refers to exaggerated, subjective statements that suggest quality but aren’t meant to be taken as factual claims about a product. Because they’re opinions and not verifiable facts, puffery is generally legal in advertising. The law targets deceptive or false statements that a reasonable consumer could believe as fact. So the statement is not correct: puffery itself isn’t illegal. If an ad makes a specific, testable claim—like claiming a product cures a condition in a certain time—and that claim isn’t true or substantiated, that can be illegal. Examples of puffery include “the best coffee in the world” or “unbeatable performance,” which aren’t meant to be literally verifiable facts.