Social shopping involves which activity?

• A. Communicating product preferences with other shoppers online
• B. Watching product videos
• C. Shopping via social networks
• D. Attending in-store promotions

Answer: (A)

Social shopping hinges on how shoppers use online social interactions to inform and influence purchases. Communicating product preferences with other shoppers online captures that collaborative, opinion-driven activity where people ask for recommendations, share what they like or dislike, and rely on others’ feedback to decide what to buy. This peer-to-peer exchange builds social proof and trust, helping buyers feel more confident about their choices. Watching product videos is a common supplementary activity but centers on viewing content rather than social input. Shopping via social networks describes the channel used, not the interactive, collaborative process. Attending in-store promotions is offline and misses the social, networked element that defines social shopping.