The five Cs of pricing are examples of pricing ______.

• A. Pricing strategies
• B. Pricing principles
• C. Pricing models
• D. Pricing tactics

Answer: (A)

The five Cs of pricing are a framework for shaping pricing strategies by examining customers, costs, competition, channel, and company objectives. They guide the big-picture plan: what value is offered, how pricing supports profitability, what competitors are charging, how distribution affects price, and what the firm aims to achieve in the market. Because they focus on steering the overall approach rather than detailing a single calculation, a model, or a specific tactic, they are best understood as pricing strategies. Pricing models would be concrete formulas or methods, pricing principles are general guidelines, and pricing tactics are specific actions like discounts or bundles. So these five considerations illustrate how to construct a pricing strategy.