The global ______ offers marketing managers three potential global product or service options, from selling the same product to introducing an entirely new product.

• A. Strategy
• B. Policy
• C. Branding
• D. Distribution

Answer: (A)

The key idea here is how a company decides what product to offer across different markets as part of its international plan. The global strategy guides whether to present the same product everywhere, modify it for local tastes and needs, or create a new product specifically for international markets. These choices—standardized, adapted, or new product offerings—are strategic decisions about the global product portfolio and positioning. The other terms describe different aspects of business but don’t capture the overarching plan for what product to bring to markets worldwide. A policy sets rules, branding concerns identity and image, and distribution handles channels and logistics. So the best fit is strategy.