The Kleenex advertising campaign to remind customers to keep a tissue with them is an example of ______-focused advertising.

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Multiple Choice

The Kleenex advertising campaign to remind customers to keep a tissue with them is an example of ______-focused advertising.

Explanation:
The main idea is how an advertisement focuses on what it’s selling—the product—versus the brand or the company. This Kleenex campaign centers on a practical behavior: keeping a tissue on hand. It highlights the product’s everyday usefulness and the immediate benefit of having it when needed, rather than promoting the brand’s image or the corporate identity. That makes it product-focused advertising. It’s not primarily about reminding people to think of the brand over time (reminder-focused), nor about building the brand’s identity (brand-focused) or the company as a whole (corporate-focused).

The main idea is how an advertisement focuses on what it’s selling—the product—versus the brand or the company. This Kleenex campaign centers on a practical behavior: keeping a tissue on hand. It highlights the product’s everyday usefulness and the immediate benefit of having it when needed, rather than promoting the brand’s image or the corporate identity. That makes it product-focused advertising. It’s not primarily about reminding people to think of the brand over time (reminder-focused), nor about building the brand’s identity (brand-focused) or the company as a whole (corporate-focused).

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