The practice of presenting products tailored to a shopper's past purchases is called ______.

• A. Cross-Selling
• B. Bundling
• C. Personalized Offerings
• D. Standard Recommendations

Answer: (C)

Personalized offerings focus on delivering relevance by tailoring product recommendations to a shopper’s past purchases. This approach uses the individual’s purchase history to surface items that fit their demonstrated preferences and needs, making the shopping experience more relevant and increasing the likelihood of a sale. It goes beyond generic or one-size-fits-all suggestions by adapting to what each customer has shown they want over time.

Cross-selling, in contrast, tends to suggest items that pair well with a specific product just bought, rather than building a broader, history-based profile. Bundling combines items into a single deal, rather than customizing recommendations to the individual. Standard recommendations are broad and not tailored to the shopper’s past behavior.