The type of marketing that uses principles of marketing to raise awareness of social issues such as the environment or hunger is known as what?

• A. Green marketing
• B. Public relations
• C. Social marketing
• D. Cause marketing

Answer: (C)

Social marketing applies marketing principles to promote social change and influence public behavior, so campaigns are designed to raise awareness and encourage actions that benefit society—like protecting the environment, reducing hunger, or promoting healthier habits. This focus on behavior change for a social good is what makes it the best match for a question about using marketing to raise awareness of social issues.

Green marketing centers on promoting products or services because of their environmental benefits, rather than building broad social behavior change campaigns. Public relations focuses on shaping an organization’s image and managing communication with the public, which is broader than driving specific social behaviors. Cause marketing connects a company's products or donations to a social cause for mutual benefit, but its core aim is often brand and sales alignment with a cause, not the disciplined design of behavior-change campaigns across society.