When launching a new product, which advertising type is most appropriate to build awareness?

• A. Persuasive
• B. Informative
• C. Reminder
• D. Comparative

Answer: (B)

When launching a new product, the key goal is to build awareness and educate potential customers about what the product is, what it does, and why it matters. Informative advertising does exactly that by clearly presenting features, benefits, usage, and availability, helping people understand the product and how it can solve their needs. This foundation of knowledge makes future messaging—like persuading trial, reinforcing memory, or differentiating from competitors—much more effective. Persuasive advertising aims to create desire after people know about the product, reminder advertising targets existing customers to stay top of mind, and comparative advertising focuses on differences with competitors; these are not as well suited to the initial reach and education needed at a launch. So, informative advertising is the best fit for building awareness.