Which distribution approach lies between intensive and exclusive, using a limited number of retailers to maintain a desired image?

• A. Exclusive Distribution
• B. Global Distribution
• C. Selective Distribution
• D. Direct Distribution

Answer: (C)

Selective distribution is the practice of using a carefully chosen, limited set of retailers to carry a product. It lies between intensive distribution (placing the product in as many outlets as possible) and exclusive distribution (restricting to very few, often one per market) because it balances reach with control. By limiting outlets to a select group that meets brand standards, the company can maintain a desirable image and ensure consistent service, pricing, and in-store presentation. It also enables stronger retailer relationships and better marketing support. In contrast, intensive distribution risks image dilution by flooding the market with too many outlets, while exclusive distribution tightens the net even more, often to a single retailer per area. Direct distribution bypasses retailers entirely, so it’s not about the number of retailers.