Which of the following are steps in the planning and execution of an ad campaign?

• A. Identify target audience; Assess impact; Set advertising objectives
• B. Identify target audience; Determine the advertising budget; Convey the message
• C. Create advertisements; Assess impact; Identify target audience
• D. Identify target audience; Assess impact; Set advertising objectives

Answer: (D)

The main idea here is the logical order of planning and executing an ad campaign. First, you identify the target audience because knowing who you’re talking to shapes every other decision. Next, you assess the potential impact to understand what kinds of goals would be realistic and meaningful for that audience. With those insights, you set advertising objectives to guide the creative strategy, budget decisions, and how you’ll measure success. This sequence keeps objectives grounded in who you’re reaching and the impact you expect, making it possible to plan effectively and evaluate results after the campaign runs. Other sequences try to jump to messaging or creation before clear objectives, or treat assessment as the starting point, which undermines coherent planning.