Which of the following describes the role of wholesalers?

• A. They sell directly to end consumers.
• B. They buy from manufacturers and resell to retailers or business users.
• C. They design and manufacture products.
• D. They manage advertising campaigns for manufacturers.

Answer: (B)

Wholesalers act as intermediaries in the distribution channel. They buy from manufacturers and resell to retailers or business users, moving goods from production to market and often handling large quantities, storage, and distribution. This adds value by reducing transaction costs and linking producers with buyers, while also supporting inventory management and broader market reach. They don’t sell directly to end consumers (that’s retailers or direct-to-consumer channels), they don’t design or manufacture products (that’s producers), and they don’t run advertising campaigns for manufacturers (that’s marketing or advertising firms).