Which of the following is a franchisor typically responsible for?

• A. Distributing products to retailers
• B. Setting all consumer prices
• C. Funding marketing campaigns for its partners
• D. Training new managers

Answer: (D)

In franchising, the franchisor’s job is to codify the business system and ensure that people running units can execute it successfully. The most direct way to achieve consistency across all locations is to train new managers thoroughly, providing onboarding and ongoing instruction on operations, customer service, and brand standards. This training equips franchisees to apply the proven methods, maintain uniform quality, and reduce costly mistakes as new locations open. While franchisors may support marketing efforts or offer pricing guidelines, the day-to-day execution and management of the business lie with the franchisee. Training new managers best embodies the franchisor’s role in safeguarding the brand and helping units succeed.