Which of the following is an example of everyday low pricing strategy?

• A. High/Low
• B. Penetration
• C. Everyday low pricing
• D. Premium pricing

Answer: (C)

Pricing strategy that keeps prices consistently low, with little reliance on promotions, is what this item tests. Everyday low pricing means products are offered at a low, stable price rather than alternating between high prices and discounts. This approach builds trust with shoppers and simplifies decision making because customers know they’ll see low prices all the time. It also helps reduce promotional costs and can encourage steady, loyal purchasing.

This clearly matches the idea of everyday low pricing by naming and embodying the constant-low-price approach. In contrast, High/Low relies on regular prices plus frequent sales to spur demand; Penetration pricing starts with a very low price to quickly gain market share and then may adjust; Premium pricing sets higher prices to signal quality or prestige.