Which strategy for wide distribution involves getting products into as many different outlets as possible?

• A. Intensive
• B. Exclusive
• C. Selective
• D. Direct

Answer: (A)

Intensive distribution aims for maximum market coverage by placing products in as many outlets as possible, making them highly available wherever customers shop. This approach is ideal for everyday, low-priced items you’re likely to buy on impulse or out of convenience—things like snacks, beverages, and basic toiletries—because the more outlets carrying the product, the easier it is for a consumer to pick it up without planning ahead. The main benefit is high exposure and strong sales velocity since shoppers encounter the product in many places.

Compared with exclusive distribution, which limits outlets to preserve prestige or control, or selective distribution, which uses a chosen few outlets for greater control and brand image, intensive distribution sacrifices some control but gains breadth. Direct distribution, meanwhile, involves selling straight to consumers without intermediaries, which isn’t about broad outlet coverage. So the strategy described is intensive distribution.