Which term refers to the number of channel members used at each level of the marketing channel?

• A. Distribution intensity
• B. Market reach
• C. Channel density
• D. Channel mix

Answer: (A)

The question is about how broadly a product is distributed through the channel—the number of intermediaries at each level. This is distribution intensity, which describes the degree of market coverage by using many intermediaries (intense), a few (selective), or very few (exclusive) at each stage. It directly measures how many channel members are involved, shaping how readily products are available to consumers. Market reach describes the size of the audience you can potentially access, not the actual number of middlemen. Channel density refers more to how closely outlets are packed in a geographic area, and channel mix concerns which types of channels are used rather than how many members per level.