Who resells merchandise to retailers?

• A. Manufacturers
• B. Wholesalers
• C. Retailers
• D. End consumers

Answer: (B)

This item tests how goods move through distribution channels and the role of middlemen. Wholesalers buy merchandise in bulk from manufacturers and resell it to retailers, usually in smaller lots that retailers can handle. They act as a bridge in the supply chain, often providing storage, financing, and logistics to make distributing products to many retailers efficient. Manufacturers primarily produce goods and may sell directly to retailers or through wholesalers, but they aren’t the typical intermediaries who resell to retailers. Retailers then sell to end consumers. So the one whose function is to resell to retailers is wholesalers.